Refreshing the Brand

TIW provides innovative, custom-engineered technologies that help meet customers’ evolving production challenges. TIW’s ability to provide solutions that customers cannot get elsewhere and to do whatever it takes to solve their problem differentiates them from competitors.


Continuing to build on a long and proud tradition of innovation and commitment to, “Get the job done right wherever and whenever the call comes,” TIW challenged Foster Marketing to re-position and refresh its brand, and to launch an aggressive marketing communications program for 2015.

To meet this challenge and to apply TIW’s message of better economics and a greater return on investment to an ever-expanding array of custom-engineered solutions; fit-for-purpose manufacturing capabilities; streamlined processes; faster response to customer needs and reduced delivery schedules; Foster developed an integrated communications program that included a redesign of the existing website; new corporate and product advertising − both print and digital; extensive product literature; and a new look for its trade show exhibits.

TIW_show2With only a few months of exposure, the new look and focused message has already begun to impact TIW’s position in the market. TIW is consistently ranking at the top in product keyword searches. Website traffic, driven by the digital placements and print advertising, is on the rise with more than 6,000 visits (79 percent of those are new sessions) and more than 13,000 pageviews logged. TIW’s marketing director has said, “Awesome was the word I received back from our sales staff. The materials Foster Marketing developed have brought TIW to the forefront of branding and messaging. Our target audience now understands the value of TIW’s products and capabilities. The advertisements are creating interest and driving leads to our sales staff.”

The welcomed acceptance and overwhelming response to the new collateral and trade show materials has proven that TIW is still leading the way and will continue to deliver “Engineering Innovation Worldwide.”