Digital Marketing Strategies to Engage Your Audience
The age of digital engagement is here and if you aren’t engaging with this technology, get with it. Your customers will take notice and you will be left behind. One of the first things a customer does when they read about a new product or technology is visit that company’s web and social media sites to learn more about who they are and what they do.
Social engagement allows you to build your brand identity and connect with customers and prospects on a whole new level. However, with the digital landscape constantly evolving, you need a knowledgeable partner to keep your company’s digital and social marketing current and forward thinking.
Foster Marketing provides strategic digital marketing integration, including:
- Website design and website development
- Online advertising
- Search Engine Marketing (SEM)
- Search Engine Optimization (SEO)
- Social media strategies and planning
- Email marketing
- Mobile marketing
Advertising That Gets Results
The goal of advertising is to make an impact − whether that means making your brand presence known or turning images and words into a sale. In order to create an impactful ad, it takes a combination of visual creativity, strategic messaging, targeted media placement and timing.
With more than 33 years of industry experience, Foster Marketing has the media and creative firepower to ensure your advertising efforts cut through the cluttered marketplace and make an impact.
Our advertising expertise includes:
- Integrated media planning and placement (trade journals, newspaper, television, radio, outdoor, transit and more)
- Lead processing and fulfillment
- Response-based and creative design
- Direct marketing
- Specialty items
Powerful Public Relations
Your company’s brand image is at the core of virtually everything we do at Foster Marketing. We feel strongly about building and maintaining relationships with our media partners to deliver messages that complement advertising and promote brand awareness. We provide our clients with information and resources for all respective outlets − employee, industry, investor, community, media and more − by means of:
- Annual reports
- Brand/message development
- Community relations
- Crisis communications
- Media training
- New product promotions/launches
- News conferences
- News releases
- Speech writing
- Special events
- Technical articles
- Technology transfers
Successful Trade Show and Event Marketing
Participation in trade shows and events gives your company the opportunity to market your products and services using arguably the most effective method available: face-to-face communication.
An effectively designed trade show exhibit or a well-themed event can and should communicate the benefits and unique selling proposition (USP) of a company’s products/services as well as promote the company’s brand and image. The event specialists at Foster Marketing will help you decide how trade show and event marketing fits into your marketing plan.
Our areas of expertise include:
- Event/trade show selection and planning (domestic and international)
- Theme development
- Exhibit design and presentation
- On-site logistics and coordination
- Pre-event marketing
- Post-event follow-up
- Media relations