Category Archives: 2009

George Foster Wins BMA Lifetime Achievement Award

HOUSTON – George Foster, founder and President of Foster Marketing Communications, was presented with the Business Marketing Association (BMA) Lifetime Achievement Award at the recent Lantern Awards of Texas.

Chief Executive Officer

George Foster

Foster received the award from the Houston Chapter of the BMA for his 30 years of contributions to the marketing industry and his active involvement with the BMA.

After graduating with a degree in journalism from the University of North Texas in 1972 and serving as a Sports Information Director at three universities, Foster started the agency in 1980. He has served on the boards of the Houston Chapter of the BMA and the Acadiana Advertising Federation (AAF) and was awarded the AAF’s prestigious Silver Medal Award for excellence in the field of advertising in 2004.  He is a Certified Business Communicator (CBC) and a member of the National Ocean Industries Association (NOIA), International Association of Drilling Contractors (IADC) and American Association of Drilling Engineers (AADE).

“I am truly thankful and humbled by this honor,” said Foster. “It is a testament to the outstanding clients, staff, vendor partners and family who have supported me for more than 30 years.”

Foster is the second member of the Foster Marketing team to receive the prestigious award. Bob Wallace, Executive Vice President, has also received the honor.

Foster Marketing also won seven Awards of Excellence for several clients, including InterMoor’s redesigned website; BJ Services’ technical literature series, capabilities brochure, and full-page, four-color space advertising campaign; Superior Energy Services’ capabilities brochure; and TAM International’s full-page single ad. Foster Marketing also won for a self-promotional 3D direct mail piece. The competition is open to all marketers and producers of business- to-business communications for industry or professional audiences in Texas, and entries are judged based on creativity and effectiveness in generating awareness, interest, desire and action..

Foster Marketing Hosts Business Development Session for Clients and Staff

Foster Marketing recently held a motivational new business seminar featuring Bill Whitley, author of “The Art of the Rainmaker: The Messages Questions and Insights that Attract and Engage Clients.” Whitley held two interactive sessions at Foster Marketing — one for the company’s clients and one for its professional staff.

Each session focused on the importance of engaging potential clients and customers through storytelling; then applying those techniques to develop effective messaging and conversations.

Foster Marketing Focuses on Social Media at Retreat

LAFAYETTE, La. FosterMarketingCommunications recently held its 13th annual Foster Fest retreat and summer meeting during a  trip to New Orleans, La.

Staff from Foster Marketing’s offices in Lafayette and Houston attended the retreat, which included meetings focused on the future of the company and expanding on plans to help the company continue to grow and improve.

Tiffany Harris, a long-time key employee at Foster Marketing, was introduced as the new President of the firm with founder George Foster moving to Chief Executive Officer.

Tony Mikes, the founder and President of SecondWind, an organization of more than 800 advertising agencies, was the retreat’s guest speaker and discussion moderator. Mikes provided an outside perspective on the agency to help the company identify goals and strategies for the future.

“This is Foster Marketing’s 30th anniversary and a pivotal time in the company’s history,” said Foster. “New day-to-day leadership and focusing on the future were the essence of our retreat. I can’t think of anyone better to help us with that than Tony.”

Harris, who had been Executive Vice President, first joined Foster Marketing in 1995 and progressed from an Account Assistant to her current role.

Foster Marketing held its 12th annual Foster Fest marketing retreat and summer meeting during a four-day cruise from New Orleans to Cozumel, Mexico. Staff members and guests from Foster Marketing’s offices in Lafayette and Houston attended the retreat focused on the importance of social media and online marketing for integrated business-to-business communications programs.

Foster Marketing Focuses on the Future at 13th Annual Foster Fest Retreat

LAFAYETTE, La.  FosterMarketingCommunications recently held its 13th annual Foster Fest retreat and summer meeting during a  trip to New Orleans, La.

Staff from Foster Marketing’s offices in Lafayette and Houston attended the retreat, which included meetings focused on the future of the company and expanding on plans to help the company continue to grow and improve.

Tiffany Harris, a long-time key employee at Foster Marketing, was introduced as the new President of the firm with founder George Foster moving to Chief Executive Officer.

Tony Mikes, the founder and President of SecondWind, an organization of more than 800 advertising agencies, was the retreat’s guest speaker and discussion moderator. Mikes provided an outside perspective on the agency to help the company identify goals and strategies for the future.

“This is Foster Marketing’s 30th anniversary and a pivotal time in the company’s history,” said Foster. “New day-to-day leadership and focusing on the future were the essence of our retreat. I can’t think of anyone better to help us with that than Tony.”

Harris, who had been Executive Vice President, first joined Foster Marketing in 1995 and progressed from an Account Assistant to her current role.

Foster Marketing Announces Staff Promotions, New Roles

Megan Schreckenbach

Megan Schreckenbach

Kristy Bonner

Kristy Bonner

Foster Marketing Communications, a global full-service marketing firm, has made several recent changes within the company to help provide a wider range of more focused services, announced President George Foster.

Kristy Bonner was promoted to Account Executive and Digital Strategist and Megan Schreckenbach to Trade Show Coordinator.